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September 11th, 2008 categories: Home Staging, Tips for Sellers
Here’s a comment that a visitor to our Tampa home search site included on an e-mail to a friend, (copied and pasted here):
what about this one…i can’t stand when the hosues are so cluttered you can’t see the actual rooms! they needed to watch Sell This House on TLC :)Â
I mention this because a home seller, in this strong buyer’s market, cannot underestimate the importance of preparing a home for sale, along with the importance of keeping it in showing shape throughout the time it is listed for sale. Competition is fierce right now among home sellers in Tampa. And while I’m not sure to which property she was referring, I imagine the home photo looked something like the one included here. And she may just decide to cross the cluttered room home off the list of homes to see. Welcome to marketing a home on the web. One bad photo can be the determining factor in making a decision. There are most likely, many other well prepared homes to see.
If you’re a seller in this market, unless your home is something in short supply or in steep demand, you better prepare it for the sale. This home buyer, much like our buyer clients, has many properties to wade through in search of the one that’s just right for her. And for the most part, the homes that are ill-prepared for sale, and not priced within reason, will not be shown, much less sold.
Most good Realtors will provide advice on how a homeowner can best prepare a home for sale. We take it a step further by incorporating an accredited home staging professional into our team. She visits with the home owner, and we then put together a plan that best prepares the home to appeal to the widest spectrum of buyers in our target audience. Removing clutter is usually the number one priority, but the plan can be extensive for some homes.
Bottom line is that to find a buyer in this market sellers have to set their home apart from the others. Price and packaging are 2 ways to accomplish the differentiation. Don’t underestimate the importance of preparation.
 
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