In a recent post I mentioned that homes that are best prepared for sale are the ones most likely to find a buyer quickly. Price is most important, but if you want to maximize price, you better prepare adequately. Staging is the term most often used these days when referring to preparing a home for sale. The way a home is packaged and presented to buyers goes a long way in determining how well it will appeal to buyers, and how quickly it will sell. It is very important to prepare a home so that it will appeal to a broad audience of potential buyers.
Just like any other product for sale, a target group of prospective buyers must be identified, and then the home must be prepared and packaged to best appeal to that target group of potential buyers. As one professional stager that we work with says, “the way you live in your home and the way we market and sell your house are two different things”. You want to minimize the things that may turn buyers away, and maximize the things that appeal most to most buyers.
Let’s face it, a home can be sold at any price if a seller is not focused on the highest and best price. But for those who are looking for the best price (most sellers), the effort and expense in staging is usually well worth it. Homes that are prepared best sell faster. Homes that sell fast sell for more, generally speaking. There are only so many buyers out there. Appealing to more of them gives sellers a better chance to sell faster, and for more $$. The importance of preparing a home for sale can’t be overstated.
For more information on home staging visit StagedHomes.com
Questions about the market? Contact us.
RSS