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The Power Of The Just Listed Postcard
November 27th, 2007 categories: Tampa Real Estate, Tampa MLS, Tips for Sellers
Notable e-mail of the day:
“Lenny,
The flyer looks very good and your pic is nice:).
Thanks a lot!”
Home Seller
Well, I’m not so sure about my mug, but the postcard to which she refers has produced 2 inquiries from interested parties. Both parties are renting homes in the same neighborhood as the subject property, and both parties have children that attend the schools within walking distance of the home. They each like the neighborhood so much that they each intend on purchasing some time soon.
Listing the home on the Mid-Florida Regional MLS gets exposure to 2 main groups, the general home buying public and other Realtors/real estate agents. Homes listed on our MLS are copied over to the Realtor.com database, the largest public home search site. Realtors working with buyers use the MLS database directly to search for homes that fit their client’s needs.
My brokerage, Keller Williams Realty, also has the Keller Williams Listing System, which syndicates our clients’ listings to other major public home search sites. And all of these listing databases are very important for getting maximum exposure on the web, where most buyers begin their searches.
But these databases and search sites don’t actively get the properties in the faces of those who may be in the market for a home. The buyer has to sit down and go looking for the properties. Or maybe they sit down and have to open an automatically generated e-mail that notifies them of a new listing.
The flip side of this passive method of marketing is the more in your face method of marketing a home for sale. Most good Realtors have a number of tools with which to accomplish this, word of mouth being a great one. But the good old postcard cannot be overlooked as a tool to get a property in the face of those who may be in the market.
Postcards, whether a Just Listed or a Just Sold, are a great way for us as Realtors to market ourselves, while also marketing a client’s property. And while the 2 parties that responded to my mailing maybe weren’t actively looking, they saw the opportunity and picked up the phone. I showed the home to each party, and each party has shown some level of interest.
While we don’t have competing offers just yet, it’s evident that postcards work. And any marketing plan that only includes passive marketing, has to be considered as incomplete.
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