Tampa Real Estate Blog by Lenny Gurvich, Keller Williams Realty 813-421-1895

Home valuation site Zillow.com announced yesterday that homeowners as well as agents can now post properties for sale on their site for free. So, as agents we now have another website in which to get our clients’ listings in front of more prospective buyers.

Maximum exposure to prospective buyers is what we offer our clients. Listing their properties on our MLS gets those properties in front of agents as well as the general public in the form of IDX. But increasingly, we also have to go to many other sites where we can now “list” our clients’ homes for sale.

My broker, Keller Williams Realty International, recently introduced the KWLS or Keller Williams Listing System. This was designed to “help you take back control of where and when your listings are marketed on the Web and will give those listings international exposure.”

So currently, my short list of where I “list” properties looks something like this:

1. Mid-Florida Regional MLS
2. My Site
3. My Other Site
4. My Blog
5. KWLS
6. Craig’s List
7. Google Base
8. Zillow.com?

Most of these sites also share the listings across a network of other real estate related sites on the web. Entering a property on the MLS, the way it should be entered, takes some time. There is lots of data to be entered, photos and attachments to upload, etc. Each additional site involves more time, copying, pasting, etc.

So as long as “maximum web exposure” is the goal, it makes sense to to list wherever it makes sense. One exception would be Zillow because of their home valuation tool which is often way off of the mark. Big differences between the “Zestimate” and the owner’s asking price may be enough to make prospective buyers cross the home off of their short list.

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