Tampa Real Estate Info
Gurvich Realty Group
813-205-1802
Contact Us
Categories
- Channelside Market Updates
- Downtown Tampa
- Hillsborough Property Tax
- Home Inspection Tips
- Homes For Sale in Tampa
- Keller Williams
- Mortgage Rate Watch
- New Projects (Condos)
- News on Interest Rates
- Seminole Heights Homes
- Short Sale Information
- South Tampa
- South Tampa Neighborhoods
- Tampa Condos
- Tampa Florida
- Tampa Florida Real Estate
- Tampa FSBOs
- Tampa Home Buyer Tips
- Tampa Homes
- Tampa Luxury Homes
- Tampa Market Conditions
- Tampa MLS
- Tampa Neighborhoods
- Tampa Real Estate
- Tampa Realtor
- Tampa Waterfront Homes
- Things To Do In Tampa
- Tips for Sellers
- Uncategorized
- Westshore
Archives
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
Why Real Estate Classified Ads Are Here To Stay (For A While)
December 1st, 2006 categories: Tampa Real Estate, Tampa Homes, Tampa FSBOs, Tampa Market Conditions, Tips for Sellers
The Sellsius Real Estate Blog recently featured a video of an interview with the CEO of a home listing web site in the Netherlands. The CEO of Funda.nl, Marque Joosten, states that classified newspaper ads for real estate are, for all practical purposes, dead in the Netherlands.
These things we know:
- Circulation for both of Tampa Bay’s major newspapers is down.
- The internet is increasingly the medium where buyers begin their home search.
- Internet advertising is much more interactive and cost effective.
- Internet home ads are far superior to what can be done with print.
- The effectiveness of internet ads is much more measurable than print ads.
So why does the Tampa Tribune have still have 4 sections of the classified ads Home Seeker section on Sundays?
- Many sellers (FSBOs) just don’t yet know how to utilize the web.
- Many brokers just don’t yet know how to utilize the web.
- Many agents just don’t yet know how to utilize the web.
- Many buyers just don’t yet know how to utilize the web.
- Newspapers have traditionally been the tool for finding homes for sale, open houses, etc.
- Americans aren’t as web savvy as the Dutch
- Americans are more resistant to change
- Sellers want to see their homes advertised in print
- The Tampa Tribune has an excellent classified RE ad sales team.
So how much longer do we see classified advertising of homes in our local newspapers? As long as there are eyes looking at those papers, it will be an effective place to advertise as long as it is cost effective. Cost will certainly have to decrease as circulation drops.
Mr. Joosten notes there are only “two or three” classified home ads in the Netherlands papers. Opportunity? Depends on how many people are still looking at that paper. Any classified ad that I place always contains a unique URL to view the home on the web.
I don’t see classified newspaper advertising going away that quickly in the USA. But as home buyers increasingly turn to the internet to look for homes, and sellers, agent and brokers learn to better utilize the technology, the value of print ads will fall. Prices will only be able to go so low until it is no longer cost effective for the papers to sell and print the classifieds. What do you think? Five years? Ten? Time will tell.
Leave a Reply
Also Noteworthy
How's The Market In Your Neighborhood?